Meet Daniel Landgraf

In this article, Daniel Landgraf, our Director of Global Sales, Marketing, and Business Development, reflects on his role in expanding 3D Spark into international markets, highlights what makes the platform stand out, and shares the principles and experiences that guide his approach to business and life.

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What is your role on the 3D Spark team?

I serve as Director of Global Sales, Marketing, and Business Development. My focus is on helping 3D Spark grow and expand internationally - bringing our platform to new markets, building strong partnerships, and making sure our solutions create measurable impact for our customers.

A feature of the 3D Spark platform you are particularly proud of:

What excites me most about 3D Spark is that it goes far beyond simply evaluating printability. Instead, the platform analyzes different production technologies to identify the best process for each application. Whether it’s screening 2D drawings, pictures, or full 3D CAD files, users get a comprehensive evaluation that unlocks smarter, faster, and more cost-efficient manufacturing decisions.

What is a book or article you recommend to others in your field?

One of the most valuable books I’ve ever read is Can’t Hurt Me by David Goggins. It’s an inspiring reminder of what humans are capable of when they push beyond habits and self-imposed boundaries. In sales, business development, and even in technology adoption, that mindset of resilience and perseverance is key.

What’s the best piece of advice you’ve ever received?

Someone once told me: “People hate people without any reason, so I decided to love people without any reason.”
This perspective has stayed with me - it shapes how I approach relationships both professionally and personally.

What are your hobbies?

I’m passionate about traveling and discovering new places. Beyond that, I love activities that get the adrenaline flowing - whether it’s racing, karting, or jet skiing.

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